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Pizza Hut Hawaiian Puffection Quest

Pizza Hut Hawaiian Puffection Quest

A digital campaign to raise awareness for the Super Hawaiian Puffection Pizza. Fans will be encouraged to play the game and collect the different ingredients needed to make the Super Hawaiian Puffection Pizza and have a chance to win dining vouchers. Results of the weekly winners will be released on the microsite as well.

Client: Pizza Hut
Campaign Name: Super Hawaiian Puffection Pizza
Role: Creative Idea, Art Direction, Illustration, Visual Design
Agency: Vintedge


Microsite (Desktop)

Users will be able to play a game on the microsite where they are tasked to gather all the ingredients needed to create the new Cheesy7 Super Hawaiian Puffection Pizza.


Microsite (Mobile)

Game Design

I had the opportunity to be the lead designer for this project, and got to work on creating the illustrations and character design for the entire campaign. Here's a screen cap of the game design interface.

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Pizza Hut Hawaiian Puffection Quest
Published:

Pizza Hut Hawaiian Puffection Quest

Published: